Lunn Poly History
Where
does the name Lunn Poly come from ?
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The beginning of modern tourism took place way back in the
1890s and Lunn Poly was one of the major contributors:
1893 The Polytechnic Touring
Association (PTA) established tours and general travel
services to the public.
1950s The PTA became Poly Travel Ltd
to reflect its widening role in the travel and tourism
market.
1960s Poly Travel Ltd merged with
Lunns (Sir Henry Lunn Ltd) to form Lunn Poly
100 Years of Travel
Turn back the calendar to 1888, the 'high summer' of
Victorian Britain. The UK is the world's workshop and the
Empire is constantly expanding. Living standards of the
burgeoning middle classes are rising rapidly. Taxation is a
mere flea-bite. Among the things on which they spent their
money was foreign travel. Much of the world - previously the
preserve of the aristocracy - was coming within their grasp,
thanks to the spread of railways, steamships and hotels. And
all good Victorians firmly believed in the maxim - "Travel
broadens the mind and stretches the imagination".
In that year a group of dedicated men founded the
Polytechnic Touring Association, soon to be known just as
PTA and later as Poly Tours. Its aim was simple - to provide
holidays abroad at reasonable cost for the students and
staff at London's famous Regent Street Polytechnic. It was a
success from the start and grew steadily, appealing to an
ever widening public.
Five years later in 1893 Dr. (later Sir) Henry Lunn,
businessman educator and much involved in church affairs,
founded the Co-operative Educational Tours. They went all
over Europe, the Middle East and North Africa, were
decidedly for the educated class and always had
distinguished lecturers. Lunn chartered special trains,
operated his own cruises and was a pioneer in the then
new-fangled "motor coaches", providing "Fortnightly
Automobile Coaching Tours" as early as 1901 to France,
Belgium and Germany costing 15 guineas (£15.75) all-in from
London.
The following year he set up the Public Schools Alpine
Sports Club, a rather exclusive body. Yet it - and Lunn
himself - played a major role in popularising Switzerland as
a winter sports location, opening up a number of centres
such as Klosters, Murren and Wengen, still among today's top
ski resorts. And In the early years of this century he
organised round the world tours - For £220!
By
the 1880s the European railway network was amazingly
extensive with luxurious sleeping and dining cars and
saloons, mostly owned by the Wagons Lits company running
over many main line routes. By 1889 the famous Orient
Express ran all the way from Paris to Constantinople (now
Istanbul) in well under 72 hours, without a change.
The late 1890s also saw the introduction of large, luxurious
cruise liners especially on the North Atlantic route. There
was great rivalry not only between several nations
(especially the German Empire and the UK) but between
individual companies. The Cunard Line put both the Lusitania
and the Mauretania into service in 1907 and White Star Line
answered this with the even larger and grander Titanic in
1912. Her loss shook the world. Nearer to home the French
and Belgium coasts became very popular with British
holidaymakers both before World War 1 and in the 1920s and
30s. And in winter, skiing became really popular although
for comparatively small numbers.
The 1920s and 30s saw the start of air travel. In the UK,
Imperial Airways pioneered the routes to India, the Far
East, South Africa and Australia. Huge four engined
bi-planes with classical names like Hannibal and Hercules
provided luxurious travel, if rather slow, stopped at night,
and looked more like pullman cars inside. In 1931 Lunn
chartered the first holiday flight with 24 passengers
leaving Croydon in the four-engined Hercules. Needless to
say air travel was then still only for a tiny fraction or
the population.
In the years leading up to the Second World War around 1.3
million people went abroad from the UK. Just how many were
tourists or holidaymakers is hard to estimate. Certainly it
would be well under the million, a far cry from the millions
that now go.
The late 1940s saw the restarting of holidays abroad.
Currency restrictions certainly were a problem and at one
time they were very strict indeed. Even in the late 1960s
every traveller outside the sterling area had to be kept to
£50 out of which had to come both hotel and food.
The 1950s saw the air package tour come into its own but at
first many folks were hesitant to fly in older aircraft.
"All tied up with string" was a favourite joke, unlike today
when all the holiday airlines have the most modern
equipment.
Spain was the first choice - land and labour were very
cheap, building costs equally low, taxation highly
favourable for hotel development - and the country offered
some of Europe's best beaches and longest hours of sunshine.
And you could get there by air from western Europe's main
centres of population even with turboprop aircraft in three
hours or less. The Costas had arrived.
Here in the UK names like Sky Tours, Cosmos, Horizon and
Clarksons soon became household names. And their low costs -
weekends in Majorca for £9.90 - ensured a big public. Prices
came down and the competition was severe. With the first oil
crisis in 1973, some companies just could not cope.
Minuscule profits were replaced by enormous losses.
Thomson,
who had bought Sky Tours and associated companies plus
Britannia Airways in 1966 waged a price war against
Clarksons, then owned by shipping and airline conglomerate
Court Line. In August 1974, at the height of the holiday
season Court Line collapsed dramatically leaving thousands
stranded at resorts and just as many without a holiday - and
owing £27 million.
That event was a turning point in the whole travel industry.
It pulled itself together and with some necessary government
legislation became more efficient, better organised, more
reliable and more profitable.
In the 1960s, the Sir Henry Lunn organisation was absorbed
into the British Eagle Group. And then Poly Travel was taken
into the combine and the name changed to Lunn Poly. In 1972
it was absorbed by Thomson Travel, the tour operating side
going into the general Thomson Holidays programme, the name
Lunn Poly being retained for the travel retailing division.
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